Every Breath Counts

Pneumonia is the top killer in children under 5.

Nearly 1 million children die from pneumonia every year - more than malaria, measles and HIV/AIDS, combined.

In the last 15 years, pneumonia has received less than 2% of health development assistance.

99% of all childhood deaths from pneumonia occur in the developing world.

Every Breath Counts

For Every Child, Every Breath Counts

Every Breath Counts is a global campaign to raise awareness around the global burden of pneumonia and to catalyze action against this preventable and treatable disease of the poor and marginalized children of the world.

Pneumonia kills nearly 1 million children under the age of five globally every year. More children die from pneumonia than from HIV/AIDS and malaria combined. Progress in the fight against pneumonia has been slow compared to progress in other leading diseases. Over the past 15 years, childhood pneumonia deaths have fallen by 50%. While this signifies impressive progress, it still falls short in comparison to an 85% decline for measles, and 60% for malaria, AIDS, and tetanus over the same time period. The issue is partly one of financing relative to disease burden. For every global health dollar spent in 2011, only 2 cents went to pneumonia.

The Every Breath Counts campaign highlights the need to mobilize resources to reduce pneumonia mortality. It also calls for specific policies such as pneumonia prevention through immunization and reduction of household air pollution, child protection through exclusive breastfeeding and by facilitating community access to effective, timely diagnosis and treatment with amoxicillin and oxygen.

The global Every Breath Counts campaign focuses its initial efforts in sub-Saharan Africa and South Asia where 84 percent of childhood pneumonia deaths occur.

Learn more about the Every Breath Counts Coalition

  • Every Breath Counts campaign was globally launched on January 31, 2016 at the African Union. H.E. Toyin Saraki introduced the Every Breath Counts campaign while highlighting the disproportionate burden that pneumonia plays on children compared to the investment in pneumonia prevention or treatment. She encouraged all first ladies to engage in the campaign to raise awareness for pneumonia in their respective countries.

  • Aisha Muhammadu Buhari is a vocal advocate of women's rights and children rights. Nigeria is currently working towards a policy that will have amoxicillin as a recognized first-line treatment in national guidelines and on the national procurement list. Furthermore, Nigeria is working to enable community providers to dispense amoxicillin.

  • New resources are available to help educate caregivers and frontline workers about the signs and symptoms of pneumonia and what needs to be done. The highly appealing, and simple to use multi-media kits are freely available to anyone. These materials can be found by clicking 'I am a Healthcare Provider' above.

  • Every Breath Counts at the Ministerial Meeting on Immunizations in Addis Ababa, Ethiopia, February 24-25, 2016.

  • The pneumonia diagnostics project: evaluating devices for accuracy https://www.youtube.com/watch?v=krX0lGIZ8yA

  • #endpneumonia
  • #everybreathcounts