Every Breath Counts
Pneumonia is the top killer in children under 5.
Nearly 1 million children die from pneumonia every year - more than malaria, measles and HIV/AIDS, combined.
In the last 15 years, pneumonia has received less than 2% of health development assistance.
99% of all childhood deaths from pneumonia occur in the developing world.
For Every Child, Every Breath Counts
Every Breath Counts is a global campaign to raise awareness around the global burden of pneumonia and to catalyze action against this preventable and treatable disease of the poor and marginalized children of the world.
Pneumonia kills nearly 1 million children under the age of five globally every year. More children die from pneumonia than from HIV/AIDS and malaria combined. Progress in the fight against pneumonia has been slow compared to progress in other leading diseases. Over the past 15 years, childhood pneumonia deaths have fallen by 50%. While this signifies impressive progress, it still falls short in comparison to an 85% decline for measles, and 60% for malaria, AIDS, and tetanus over the same time period. The issue is partly one of financing relative to disease burden. For every global health dollar spent in 2011, only 2 cents went to pneumonia.
The Every Breath Counts campaign highlights the need to mobilize resources to reduce pneumonia mortality. It also calls for specific policies such as pneumonia prevention through immunization and reduction of household air pollution, child protection through exclusive breastfeeding and by facilitating community access to effective, timely diagnosis and treatment with amoxicillin and oxygen.
The global Every Breath Counts campaign focuses its initial efforts in sub-Saharan Africa and South Asia where 84 percent of childhood pneumonia deaths occur.